Themes


The conference will cover a large range of topics of audio-visual media, destination image, branding and co-creation, organized according to the following eight tracks:
 

TRACK 1:  Cinema, Creative Industries and Tourism TRACK 2:  Bridging the gap between media and tourism
 
  • The convergence of culture, creative industries and tourism 
  • Cinema as a dream’s land of tourism and creative industries
  • Cinema and gentrification of tourism destinations
  • Cinema, storytelling and tourism development
  • The jet setting travellers as a valuable niche market
  • Locations based transmedia storytelling
 
  • Tourism and Media - how to bridge the gap? 
  • The nexus between cultural heritage, media and tourism
  • The convergence of media and tourism marketing
  • Media, narratives and branding image
  • The role of travel journalism in the tourism promotion
  • The role of media relations in crisis communications


TRACK 3:  Creativity and Destination Marketing TRACK 4:  Creative Cities, Creative events and Creative Tourism

  • Urban and regional tourism planning
  • World Heritage and intangible cultural heritage management
  • Glocalisation: managing the global and the local in the tourism industry
  • Co-Creation as a strategic element of tourism destination marketing
  • Cooperation and stakeholder networks in destination marketing
  • Destination marketing, Internet and e-tourism
  • Creativity, innovation and smart destinations
  • Augmented reality and virtual experience
  • Sustainable Tourism Certification

  • Enhancing tourism experience with creative tourism
  • Heritage tourism and cultural experience
  • Creative tourism as a source of growth
  • Creative tourism policies and practices
  • Sustainable tourism and empowerment of local communities
  • Entrepreneurship in tourism businesses
  • Experience economy, value creation and co-creation
  • New tourism products for new costumers
  • Creative tourism as a milestone of local tourism development 


TRACK 5:  New Strategies for Destination Branding TRACK 6:  Social Media and Co-branding of Destinations

  • Branding and marketing of cities, regions and countries
  • Core competencies of destination brand management
  • Designing and communicating destination brands
  • Tourist created content and destination branding
  • Events, festivals and destination branding
  • E-marketing and social media strategies
  • Big data for smart destinations

  • Social media, social representations and destination image
  • Culture, creativity and destination brand images
  • Social networking, social media and co-branding of destinations
  • Destination brand equity perceptions
  • Brand models for tourism destinations
  • Social media and destination branding
  • Travel Information Search and Retrieval

 
TRACK 7:  Creative Strategies for Tourism Development TRACK 8:  Promoting Destinations & Film Locations

  • Inter-organizational dynamics (e.g., acquisitions, joint venture, strategic alliances, coopetitive strategies, etc.) in the tourism sector
  • Knowledge economy and Smart Destinations
  • Optimizing tourism destination management
  • Information and communication technologies in tourism
  • Tourism, Culture and Heritage in a Smart Economy
  • Social media, social networking and ICTs for partnership in Tourism
  • Internet-of-Things and Smart Destinations
  • ICT for Regional Development and Sustainability
  • ICT-enabled Partnership and Collaboration

  • Building successful partnerships between tourism and the media
  • The film commissions as a milestone of the tourism development
  • Promoting destinations via film tourism
  • Integrated strategies to promote film locations
  • The sound and image of heritage in the tourism value chain