2011

II International Conference on Cinema & Tourism
28 - 29 September, 2011

 
September 28, 2011
 
 
Panel 1 - THE CULTURAL PRODUCTION OF THE TOURIST IMAGINARY
Moderator: Sergio Araújo, GITUR – Polytechnic Institute of Leiria
 
Commercial Cinema, Location Shooting and «the Tourism Effect»
 Anthony Barker - Professor and Researcher at the University of Aveiro
 
The influence of literary narratives in the construction of the tourist imaginary
Ana Luísa Pires - Professor and Researcher at the GITUR - IP Leiria
 
The influence of film narratives in the construction of the tourist imaginary
Margarida Esteves Pereira - Professor and Researcher at the University of Minho
 
 
 
Panel 2 - THE TOURIST DESTINATION BRANDING
Moderator: Nuno Almeida, GITUR – Polytechnic Institute of Leiria
 
ImagiNation – Understanding brands to imagine the country
Carlos Coelho – Chairman of Ivity (a portuguese brand expert company)
 
Destination Index Brand – A new methodology to measure destination brand equity
Francisco Dias - GITUR – Polytechnic Institute of Leiria, and director of the Festival ART&TUR
 
 
 
Panel 3 - INNOVATION AND CREATIVITY IN BRANDS MANAGEMENT
Moderator: Laurentina Vareiro, Polytechnic Institute of Cávado and Ave
 
The mutant brands as a strategy for innovation in brand management
Elizete Kreutz - President of the International Association of Branding
 
Innovating in the corporate communications - The Vila Galé 3D film experience and the Vila Galé Mobile.
Gonçalo Rebelo de Almeida – Marketing Director of the Vila Galé Hotels
 
 
 
 
September 29, 2011
 
 
Panel 4 - FILM TOURISM AND TOURIST DESTINATIONS IMAGE
Moderator: José Antonio Fraiz, University of Vigo
 
Promoting tourism through Cinema
Lorena Rodriguez Campo - University of Vigo
 
The Cape Espichel in cinema - an opportunity for tourism
Carlos Sargedas - Photographer and director of the company Falcão Azul
 
Brand Placement: the destination brands in the audiovisual fiction
Fernando Olivares - University of Alicante
 
 
 
Panel 5 - TECHNOLOGICAL INNOVATION IN CINEMA AND AUDIOVISUAL
Moderator: Sérgio Ferreira Dominique - Polytechnic Institute of Cávado and Ave
 
From black & white cinema – from past to the present
Jaime Neves - Catholic University
 
The new 3D technology
Marco Neiva - HyperCube
 
 
 
Panel 6 - FADO AS CULTURAL HERITAGE AND A FILM SUBJECT
Moderator: Fernando Faria Paulino – Polytechnic Institute of Maia
 
The significance the label “World Heritage" for Tourism
Isabel Marques – Lusophone University
 
The candidature of Fado as Intangible Cultural World Heritage
Sara Pereira - Director of the Museum of Fado
 
Presentation of the film Fados, directed by Carlos Saura
Ivan Dias* - Executive Producer of the film “Fados”
 
Photo Gallery